Archive for November, 2011

Helvetica…

Thursday, November 24th, 2011

Just finished watching “Helvetica” the documentary about the font. It focused on the proliferation of the font and it’s origins. It basically breaks down to two groups: designer who believe that type should not be expressive and only be used as a tool for delivering a message. And the anti-Helvetica camp who believes that type should be illustrative and express meaning on it’s own. I have to say I’m with the former rather than the latter. A graphic designer’s first job is to convey a message. I thought it was funny that they included David Carson (Raygun magazine) in a movie about typography. As an artist, I am fully behind his work, as a designer he doesn’t belong in the discussion about conveying a message clearly and efficiently. He talked about not liking a article in Raygun about Bryan Ferry he didn’t like. So his solution was to typeset it all in Dingbat. This is a great reason he is not a great or even good graphic designer. He’s a visual artist. Designers convey a message, artists editorialize, which is what he did in this case.
All in all I liked this movie, it gave me a greater appreciation of Helvetica.

ciao